![]() The grand prize is the “Ultimate Race Day Starter Kit. Crack open a cold Mtn Dew and refresh your taste buds. Part of ‘Project Green Means Go’ campaign entails people buying specially marked Mtn Dew products and scanning codes to receive racing-themed promotional products. Mtn Dew exhilarates and quenches with its one of a kind, bold taste. Furthermore, Mtn Dew’s campaign for the Indy 500 also marks a shift toward out-of-home (OOH) advertising that had been dormant as pandemic lockdowns kept people indoors and disrupted daily routines like commuting to work or attending school in person. In December, Mtn Dew collaborated with pizza chain Papa John’s to sponsor the “Power Up, Play On!,” a livestreamed video game contest to capture the attention of younger consumers. Mtn Dew created a “lost episode” of “The Joy of Painting,” the instructional show hosted by the late landscape painter Bob Ross, to reach YouTube viewers. Many of the brand’s more recent campaigns have tended to focus on digital channels to reach consumers who have spent more time on social media or playing video games while stuck at home. Mtn Dew is positioning itself as a brand that gives back to communities. Mtn Dew’s campaign also has an inspiring message that should help to encourage good will towards its brand. With studies indicating consumers tend to favor brands that show how they’re supporting others during the pandemic, Mtn Dew is more likely to ingratiate itself with Indianapolis residents. Mtn Dew will donate $40 for each of the 500 entries to the Gleaners Food Bank of Indiana to support frontline workers and fight hunger in needy communities. Fans can enter for a chance to win the grand prize of branded merchandise by sharing a photo on social media with the #MtnDewGreenMeansGo and #Sweepstakes hashtags. The campaign is named as “Project Green Means Go.”Īlong with “Project Green Means Go,” Mtn Dew is running a promotion this month to give away racing-themed merchandise to customers who scan codes on specially marked products. Mtn Dew is looking for messages that express love for Indianapolis, explain how the city inspired them, show pride for the Indy 500 or thank people who kept the city running during the pandemic. Mtn Dew is celebrating this year’s Indianapolis 500 by installing green flags with inspiring messages from residents throughout a city park. ![]() Nine hundred (900) Winners will receive one (1) Promo wireless charging pad.Mountain Dew is a carbonated soft drink brand produced and owned by PepsiCo.Fifty (50) Winners will receive one (1) pair of quiet comfort noise cancelling ear buds.Three hundred (300) Winners will receive one (1) iHome bluetooth bedside sleep therapy machine.Eight hundred (800) Winners will receive one (1) Brumate Hopsulator Trio 3-In-1.Four hundred fifty (450) Winners will receive one (1) 3-month Spotify Premium eGift Card in the form of a code.Six hundred (600) Winners will receive one (1) Ring Light Kit.Forty (40) Winners will receive one (1) Wacom Intuos Pro S.Four hundred fifty (450) Winners will receive one (1) $35 Blick Art Materials eGift Card in the form of a code.One hundred (100) Winners will receive one (1) Hyperice Hypervolt Go.One hundred (100) Winners will receive one (1) Revolution 101 balance board.One hundred (100) Winners will receive one (1) Whoop Strap 3.0 and 12-month membership. ![]() Prize (s): Five thousand fifteen (5,015) winners will receive one of the following prizes: Get Up and Move: ![]() ![]() Eligibility: Open only to legal residents of the 50 United States and the District of Columbia and who are eighteen (18) years of age or older.ĭuration : The Sweepstakes begins on Monday, March 15th, 2021 at or about 12:00 PM Eastern Time (ET) and ends on May 7th, 2021 at or about 11:59 PM ET (the “Sweepstakes Period”). ![]()
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